Google AdWords & PPC
Pay Per Click or PPC is also known as SEM (Search Engine Marketing), is another way of attracting traffic to your website, this process consists of purchasing ads on search engines. It is a complex strategy based on link building, pay-per-click campaigns, and content marketing. It is also focused on Keywords or audience targeting, Campaign budget, Search or Display Network campaigns.
PPC is an effective paid digital marketing method, especially for new business owners. The results can be very rewarding and lead to promising sales.